The Trade Desk Launches Upgraded Digital Media Buying Platform Kokai Zuma

The Trade Desk™ (NASDAQ: TTD) announced on August 28, 2026, the launch of a newly upgraded version of its Kokai digital media procurement platform, named Kokai Zuma. This version introduces Agentic AI, aimed at streamlining performance analysis and reporting processes, significantly enhancing the user experience.

New Features of Kokai Zuma

The launch of Kokai Zuma is based on TTD's deep understanding of advertisers' needs, designed to help users find the information they need more quickly and effectively adjust their campaign strategies. This platform upgrade enables advertisers to manage and optimize their advertising campaigns more swiftly, reducing the time spent on daily operational processes.

Enhanced AI Prediction Engine

This upgrade further strengthens Kokai's core AI prediction engine, improving data modeling and forecasting capabilities, with an average improvement of 32% in cost per action (CPA) performance. Kokai Zuma also features a newly designed user interface, allowing users to view key metrics and trends more clearly.

Application of Agentic AI

The Agentic AI feature in Kokai Zuma can analyze over 20 million advertising opportunities in real-time, assisting advertisers in making more informed campaign decisions. Koa Assistant, as a conversational AI assistant, can help users create advertising campaigns, expand audience reach, and analyze performance.

Simplified Performance Analysis Tools

The new version also simplifies conversion rate enhancement features and upgrades the reporting interface, enabling advertisers to more easily assess the effectiveness of their campaigns. Users can now customize reporting tools to create more flexible reports for in-depth analysis of different data points.

Future Outlook

Jeff Green, Founder and CEO of The Trade Desk, stated that Kokai Zuma not only enhances the speed and usability of the platform but also makes performance analysis simpler and clearer. In the future, TTD will continue to focus on creating a media procurement platform that truly meets the needs of advertisers, further simplifying operational processes and continuously optimizing the user experience.