Mei Lian's Sun Pan App Introduces AI Search Technology, Wins Six DigiZ Awards

Midland Holdings announced on September 15, 2026, that its Midland Property App has successfully pioneered AI search technology and won six awards at the DigiZ Awards, a major event in the digital marketing industry, including two gold, two silver, and two bronze awards, highlighting its leading position in the PropTech and digital marketing sectors.

AI Search Technology "Smart Search" of Midland Property App

The AI search technology "Smart Search," launched by Midland Property earlier this year, breaks the limitations of traditional search methods and can deeply understand users' natural language needs. Users can simply express their requirements in everyday phrases, such as "near the subway, two bedrooms, with renovation," and "Smart Search" can quickly identify and match relevant properties, thereby revolutionizing the property search process. Just six months after its launch, the technology stood out in a competitive environment, winning the gold award for "Best Customer Acquisition and Retention Strategy."

Success of Digital Marketing Strategy

Wong Ching-yee, Vice Chairman of Midland Holdings, stated that Midland has been committed to integrating technology and data for many years to optimize customer experience and precision marketing, and this award is a recognition of their efforts. Midland Property's digital growth strategy encompasses data insights, customer identification, and content optimization, successfully converting traffic into actual business opportunities, and winning the gold award for "Best Conversion Optimization Strategy" along with several other honors at the DigiZ Awards.

Innovative Breakthroughs in Commercial Properties

In the commercial property sector, Midland has launched Smart Map, which combines big data analysis with mapping functions to provide users with a clear and intuitive site selection tool. This project saw a 50% increase in inquiries in the first half of 2026 and won the silver award for "Best UI/UX Design" and the bronze award for "Best Digital Precision Marketing Plan" at the DigiZ Awards, demonstrating its strong influence in the market.

Future Outlook

Wong Ching-yee emphasized that innovation is key to Midland's long-term development, and the company will continue to accelerate the application of technology, expanding the use of artificial intelligence, big data analysis, and intelligent automation to further advance the industry's upgrade and transformation.