Interview with Majed bin Saad Al Oraifi: How Elm Company is Driving Digital Transformation in the Asia-Pacific Region

In the current wave of digital transformation, enterprises are facing unprecedented challenges and opportunities. Elm Company, a digital solutions leader in Saudi Arabia, recently announced its participation in the inaugural LEAP East Hong Kong 2026 as a "Business Solutions Partner," marking an important step in its entry into the Asia-Pacific market. To gain deeper insights into Elm Company's future plans and its perspectives on digital transformation, the Techritual editorial team interviewed Majed bin Saad Al Oraifi, Vice President of Strategic Relations at Elm.

Elm's Long-Term Vision and Collaboration in the Asia-Pacific Market

Majed bin Saad Al Oraifi stated that Elm's long-term goal is to become a trusted digital transformation partner across the Asia-Pacific region, viewing Hong Kong as a strategic gateway to Asia. He emphasized that participating in LEAP East is the first step for Elm in entering the regional market, showcasing its ambition to establish long-term partnerships outside of Saudi Arabia.

"Elm's long-term goal is to become a trusted digital transformation partner across the entire Asia-Pacific region."

Majed bin Saad Al Oraifi, Vice President of Strategic Relations at Elm

To ensure the sustainable development of these partnerships, Elm focuses on collaboration with government partners, ecosystem interactions, and strategic investments. To date, the company has invested over US$60 million in 20 enterprises and completed eight acquisitions totaling over US$33 million, demonstrating its commitment to long-term partnerships.

Applying Saudi Experience to the Asia-Pacific Market

When discussing how to apply Saudi Arabia's digital transformation experience to the Asia-Pacific market, Majed bin Saad Al Oraifi pointed out that Elm plans to replicate its national digital transformation model in the Asia-Pacific region, providing integrated digital infrastructure solutions to governments and smart cities. He mentioned that Elm serves over 30 million users within Saudi Arabia, manages over 170 large-scale digital projects, and supports more than 2 billion digital transactions annually, experiences that will provide valuable insights for its expansion in the Asia-Pacific.

"Within Saudi Arabia, Elm serves over 30 million users and manages over 170 large-scale digital projects."

Majed bin Saad Al Oraifi, Vice President of Strategic Relations at Elm

Technological Innovation Driving Digital Identity Solutions

Majed bin Saad Al Oraifi further explained Elm's latest technological innovations in artificial intelligence and smart cities. He noted that Elm's technological capabilities span multiple areas, including artificial intelligence, data analytics, smart cities, digital identity, and fintech, and that it has developed an integrated platform supporting government operations and urban management, combining AI-driven insights with secure infrastructure systems.

"Our integrated platform supports government operations, urban management, and large-scale service delivery."

Majed bin Saad Al Oraifi, Vice President of Strategic Relations at Elm

Regarding digital identity solutions, Majed bin Saad Al Oraifi pointed out that these systems are deeply integrated into national-level government platforms, providing secure authentication mechanisms to the public, ensuring stable and compliant operations even under high transaction volumes. He emphasized that the multiple platforms implemented by Elm facilitate over 2 billion digital transactions annually, demonstrating the critical role of digital identity infrastructure in enhancing service efficiency.

Competitive Advantages

In the fiercely competitive digital solutions market, Majed bin Saad Al Oraifi highlighted that Elm's differentiated advantage stems from its extensive experience in national-level digital infrastructure and the strong support from the Saudi Public Investment Fund (PIF). He noted that Elm processes over 2 billion digital transactions each year, giving it an operational and financial robustness that surpasses many competitors.

“With its deep experience in national-level digital infrastructure, Elm successfully highlights its differentiated advantages.”

Majed bin Saad Al Oraifi, Vice President of Strategic Relations at Elm

Future Trends in Digital Transformation

Discussing future industry trends, Majed bin Saad Al Oraifi pointed out that enterprises need to focus on deeply integrating artificial intelligence into core software systems and building smart, sustainable cities. He believes that as the emerging digital economy continues to grow, the importance of data analytics, fintech integration, and cross-sector digital collaboration between government and private enterprises is becoming increasingly prominent.

“Businesses are increasingly focusing on scalable infrastructure to ensure that various digital interactions can be handled securely and efficiently even under high transaction volumes.”

Majed bin Saad Al Oraifi, Vice President of Strategic Relations at Elm

In summary, Majed bin Saad Al Oraifi's insights indicate that Elm Company has not only achieved significant success in Saudi Arabia but also plans to apply these successful experiences to the Asia-Pacific market, driving local digital transformation processes. With the rapid development of technology, Elm will continue to lead innovation in areas such as digital identity and smart cities, contributing to the future digital economy.